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MBA RETAIL MANAGEMENT(2YEARS)(NON-SEMESTER)BHARATHIAR UNIVERSITY

Bharathiar university

First year

  1. Principles of management and organizational behaviour
  2. Managerial economics
  3. Accounting and finance for managers
  4. Marketing management
  5. Human resourse management
  6. Quantitative techniques for management
  7. Research methods for management
  8. Corporate communication
  9. Operations management

Second year

  1. Buyer behavior
  2. Retail operations management
  3. International retailing
  4. Retail planning
  5. Logistics and sales promotion
  6. Retail sales techniques and promotion
  7. Direct and network marketing
  8. Business environment and ethics
  9. Strategic management

 

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